Human-grade, high-quality ingredients that leave coats shiny, skin healthy, and everyone smelling like coconuts 

Rowan, the first clean beauty brand for dogs, today announced the launch of a new premium coat-care collection offering cleaner, naturally-derived solutions for pet parents. Rowan co-founders Michelle Arnau and Sally Clarke teamed up with a Board-Certified Veterinary Dermatologist and an expert chemist to deeply understand the unique needs of dog’s coats and skin. Using the latest scientific insights around pet and human skin and hair care, Rowan’s formulas use human-grade, high-quality ingredients that leave dog’s coats shiny and skin nourished while also meeting the brand’s “clean dog standard” to ensure all products are free from dirty stuff—like harsh chemicals, sulfates, parabens, silicones, or dyes.


With more people concerned about allergens in their homes there has been a significant rise in ‘hypo-allergenic’ breeds leading to the need for specific formulations for dogs with hair coats. Similar to the world of human hair care, different types of coats have different needs, which is why the team at Rowan has created specific products for fur and hair coats.

“At Rowan, we believe our pets deserve the same level of self-care that we give ourselves, and this commitment drives our choices every step of the way,” said Rowan co-founder Michelle Arnau. “Pet grooming products are relatively unregulated and companies can manufacture whatever they deem acceptable with little to no oversight. As picky pet parents, we set out to change that by using cleaner, human-grade ingredients that work and give our pups the pampering they deserve without compromising on clean.”

The brand also enlisted the help of Dr. Anthea Schick, a Board-Certified Veterinary Dermatologist. Dr. Schick said, “I am really excited to partner with Rowan co-founders Michelle and Sally on developing a line of clean skin and hair products for dogs with research, care, and joy. They truly understand the human-animal bond and have a curiosity about the science of skin and a passion for pets that rivals my own.”

The Rowan launch collection consists of five premium coat-care products including:

  • The Fur Wash – A hydrating wash for clean, glossy coats and nourished skin with Coconut Oil and Argan Oil.
  • The Hair Wash – A conditioning wash for soft, silky and tangle-free hair with Avocado Oil and Coconut Oil.
  • The Dry Shampoo – A waterless way to reduce odor and refresh coats in between baths with Aloe Vera and Baking Soda.
  • The Coat Refresh – A convenient spritz to refresh and condition coats in-between baths with Coconut Oil and Aloe Vera.
  • The Coat Shimmer – Everything’s better with sparkles. A shimmering coat creme made with edible Mica.

Rowan’s care for pets and the planet doesn’t stop with the ingredients inside. The finished product is packaged in recyclable packaging. Rowan is available exclusively via its Direct-to-Dog website retailing between $20-25. For more information about Rowan visit www.meet-rowan.com or catch the brand on social @meet_rowan.

 

 

 

ABOUT ROWAN

Rowan co-founders Michelle Arnau and Sally Clarke love dogs and think the only thing better than a dog is a clean dog. They also know a thing or two about clean, having worked together in the green cleaning, personal care and beauty industry for a combined 20+ years. They are taking that expertise and cleaning up the products used to keep our four-legged besties fresh by using human-grade, high-quality ingredients that leave coats shiny, skin healthy, and everyone smelling like coconuts. Michelle and Sally have also partnered with a Board-Certified Veterinary Dermatologist and an expert chemist to deliver safe, premium-sourced ingredients, manufactured in the United States and packaged in recyclable packaging. Learn more about how Rowan is transforming the pet coat-care industry at their Direct-to-Dog site meet-rowan.com or follow the brand on Instagram @meet_rowan.

Kurt Goetzinger
Author: Kurt Goetzinger

Kurt Goetzinger is the founder of Dog Friendly Business and owner of Omaha Advertising, a digital marketing firm in Omaha, Nebraska. He studied journalism and advertising at the University of Nebraska - Lincoln and started a monthly newspaper called the "Omaha Pet Gazette" in the 1990s. He and his family are all avid dog lovers. In his spare time he runs a community garden on a lot he purchased next to his home.